100 Calories Too Many

There is no better example of an American industry that excels in mediocrity, than the junk food industry. Okay, that’s probably an overstatement considering the fast food and entertainment industries. And how could I forget porn?! But back to junk food. I mean, this is the industry that gave us diarrhea Olean!

Fighting increased awareness about their contribution to obesity and the diseases that come with it, junk food marketers have found a way to pretend that their food is actually good for your diet. You’ve probably seen the 100 calorie packs for cookies, crackers, chips and other goodies and thought, well, I can have that, it’s only 100 calories! It’s all about portion control, right? This is my lucky day!

Well, no. It’s not. Studies show that the perception that you’ll eat less because of smaller packaging is false. You’ll eat more, because the guilt is gone. The end result is that you consume more, they sell more, and everybody feels good about it. That, my friends, is the taste of genius.

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One Comment

  1. Posted September 22, 2008 at 8:58 pm | Permalink

    I totally agree - in fact, I recently read an article about how artificial sweetners actually trick our body into thinking it’s getting something sweet - when, in fact, it does not know how to break down “plastic”. We actually end up consuming more calories when we drink diet drinks and consume all the “fat free” foods. My doc told me that I would actually lose weight if I switched from 1 Diet Coke a day to 1 REAL Coke….and it worked! I have actually lost 10 pounds - just by allowing myself small portions of “the real thing” - rather than more of the “fake stuff”.

    BTW, loved your post on John Shore’s blog - that’s some great stuff on marriage. I have been married 21 years - and learned alot! Best of luck to you and that incredible wife of yours!


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